If It Moves, Kick It is a tumblelog.

We just really don’t care, we really don’t

Slate’s Daniel Gross psychoanalyzes his fellow Americans, those poor lonely old souls, who puzzlingly pay attention to the World Cup while he and the other enlightened elites who write for hip national publications happily don’t:

“Because of the nation’s historical incompetence at international soccer, Americans generally look at the World Cup the same way they look at other foreign phenomena like sovereign wealth funds, Bollywood, and China—as a potential marketing bonanza. The Wall Street Journal and other organs of the financial press have been filled with articles about the opportunities for consumer products, brands, and media. The international soccer community, likewise, sees America less as a budding soccer power than as a potential financial bonanza—why else would FIFA consider giving the United States the World Cup for a second time?”